Names?

What's in a name? Why is the concept of New Love called "new love"?
The concept of New Love is exactly that, to re-define, or re-conceptualize, love, in that sense then, the new definition/conceptualization is a new idea of love, distinct from our former and what has already been asserted, erroneous ideas of love. That love is dead, and if we are ever to try to achieve anything within our conditions as human beings living on this Earth, we need a New Love. But I'd like to be wary with this word "New" as I don't presuppose that this New Love has not existed before, perhaps the mission of the New Love Movement is to re-discover that which has been lost, to re-capture the True Love which our world and existence is in terrible need of...